MFO “Personal cash register”
Problems
- Applications have been processed for too long.
- They did not understand which of the launched marketing campaigns lead customers, and which are unprofitable.
Implemented solution on the AMBER platform
- All promotions are conducted and analyzed in AMBER. A report on the effectiveness of shares has been set up for the company’s management and marketing, which shows the profitability/loss of each share, the cost of the lead, and the cost of the client.
- The application processing process has been automated, taking into account the specifics of the company. Strict time limits have been introduced at each stage.
Result
- Thanks to the analysis of the effectiveness of marketing tools, it was possible to redistribute the budget and receive almost 1.5 times more applications for the same money.
- The processing time of the application was reduced from 30 minutes to 10, which allowed an almost 2-fold increase in the conversion from appeals to sales.