Maxitorg network of service centers

Problems

• Lack of a unified customer and supplier base;
• The inability to monitor compliance with the regulations for the execution of orders;
• The complexity of the operational analysis of sales figures;
• The lack of simple mechanisms to control the work of managers;
• The lack of a mechanism for automatically informing customers about the status of their orders;
• Difficulties in evaluating the effectiveness of marketing channels.

In order to improve the quality of customer interaction and solve problems related to
sales management, the automated AMBER CRM solution was implemented at Maksitorg
and two-way integration was implemented, ensuring data synchronization
between AMBER and 1C: Trade and Service Management.

Implemented solution on the AMBER platform

1. Ensure full control over ALL sources of incoming requests.
2. Provide atypical two-way CRM integration with 1C.
3. Integration with Askozia IP telephony
4. Organization of the “Knowledge Base” in CRM
5. Have an up-to-date, daily updated picture of managers, to what extent the planned KPIs correspond to the current result.

Result

The introduction of an automated sales management system has made it possible
to optimize customer service processes, making them more transparent, and boost
the company’s growth.