{"id":283,"date":"2024-06-06T19:00:46","date_gmt":"2024-06-06T16:00:46","guid":{"rendered":"https:\/\/amber-soft.ru\/?p=283"},"modified":"2025-04-24T10:19:05","modified_gmt":"2025-04-24T07:19:05","slug":"mfo-lichnaya-kassa","status":"publish","type":"post","link":"https:\/\/amber-soft.ru\/en\/no-rubrics\/mfo-lichnaya-kassa\/","title":{"rendered":"MFO &#8220;Personal cash register&#8221;"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Problems<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Applications have been processed for too long.<\/li>\n\n\n\n<li>They did not understand which of the launched marketing campaigns lead customers, and which are unprofitable.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Implemented solution on the AMBER platform<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>All promotions are conducted and analyzed in AMBER. A report on the effectiveness of shares has been set up for the company&#8217;s management and marketing, which shows the profitability\/loss of each share, the cost of the lead, and the cost of the client.<\/li>\n\n\n\n<li>The application processing process has been automated, taking into account the specifics of the company. Strict time limits have been introduced at each stage.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Result<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thanks to the analysis of the effectiveness of marketing tools, it was possible to redistribute the budget and receive almost 1.5 times more applications for the same money.<\/li>\n\n\n\n<li>The processing time of the application was reduced from 30 minutes to 10, which allowed an almost 2-fold increase in the conversion from appeals to sales.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The company &#8220;Personal Cash Register&#8221; provides microloans to individuals on favorable terms.<\/p>\n","protected":false},"author":1,"featured_media":478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-rubrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MFO &quot;Personal cash register&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amber-soft.ru\/en\/no-rubrics\/mfo-lichnaya-kassa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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