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AMBER: THE CRM SYSTEM FOR YOUR SALES DEPARTMENT

AMBER is not just a CRM for the sales department but an innovation platform packed with features to help businesses increase their sales even in a falling market. 

    The purpose of AMBER is to help businesses grow, develop and expand their market share. This is accomplished through its features:

    • Automatic prospect search 
    • Building efficient sales and handling incoming requests
    • Tools to enhance working with customers
    • Pre-configured reports to increase sales funnel conversion rate
    • Planning KPI-based motivation for staff

    AMBER helps businesses fulfil a number of sales-related tasks 

    FIND PROSPECTS FROM THE CRM FOR SALES

    Today, you can’t do without active sales. They are a good alternative to allocating bigger marketing budgets. But where do you get the foundation to build upon? When delivering AMBER, we fill the system with up to 1,000 legal entities that can become your customers. These are selected according to your specific request, chosen by location and industry. These entities are assigned to your managers. If necessary, we can create tasks with processing deadlines for every manager for every lead.

    CENTRALLY MANAGE ALL CUSTOMERS, CONTACTS, AND TRANSACTIONS

    AMBER includes a CRM unit allowing:

    • Registration of all messages coming into the company
    • Management of a database of customers, contacts, and interaction with them in a single working environment: CRM for sales used by all staff of the company and its branch offices
    • Create commercial offers based on integrated templates
    • Register transactions, draw up invoices, contracts, and any other documents accompanying a transaction, and get them approved in the system
    • Schedule meetings, calls, and other events
    • Call your customers right from within the system, send emails, listen to recorded conversations with customers
    • Analyse plan fulfilment and the condition in sales in various cross-sections at any time
    • Setup information access rights for your staff
    • Use personalized sales process

    EFFICIENTLY PROCESS 100% OF REQUESTS COMING INTO THE COMPANY

    AMBER is integrated with your website, IP telephony, email, online consultant, and other sources of leads. All incoming requests are not only automatically registered in the system but are assigned to managers according to the priority you set.

    USE CRM SYSTEM TO INCREASE AVERAGE BILLS AND CROSS SALES

    When a manager is preparing an offer for a customer, AMBER will suggest other accompanying products or services to offer. This feature is really convenient for your new staff members who do not have a good grasp of your product range. When you receive your next report, you will be thrilled to see the average bills increase and cross sales grow.

    INCREASE INCOME FROM SERVICING YOUR CUSTOMERS

    When a customer first comes in, they usually state the amount they are willing to spend. This is the potential budget of the transaction which you can secure if you handle them correctly. Have your managers enter “transaction potential” into the CRM system for the sales department. The integrated report will let you assess the customer’s unfulfilled income potential and set an appropriate task for the relevant manager.

    GET YOUR REPEAT SALES SOARING

    Repeat sales are best. If you only process your customer’s requests, you miss out on repeat transactions. AMBER has a sales process configuration that sets the manager a task to contact the customer if there has been no communication to them for a certain time.

    INCREASE CONVERSION RATE AT EVERY SALES FUNNEL STEP

    AMBER lets you split a transaction into any number of stages. A sales funnel report in any cross-section with average transaction duration will show you where the problems are, so you can take timely measures to solve them.

    BOOST YOUR MANAGERS’ EFFICIENCY

    Motivate your managers to achieve KPIs. AMBER knows all the major KPIs that describe sales managers’ achievements.

    MONITOR YOUR SALES AT ANY TIME

    AMBER’s CRM system for sales has dozens of integrated reports, targeted at users of various levels, such as business executives, sales executives, market analysts, and finance specialists. Reliable information on planned and actual sales volumes, tasks fulfilled, and plans implemented, all under your hand or in your mailbox at any time.

    PRECISELY PLAN AND ANTICIPATE SALES AT EACH STEP

    Plan your sales right in the system, distributing the expected numbers across your managers, branches, areas, or regions. Sales are anticipated from past statistics, uncompleted transactions, and analysing the potential of the customers.

    MONITOR DEADLINES AND COMPLIANCE WITH THE TASKS SET FOR YOUR STAFF

    AMBER features include a handy task manager that allows to:

    • Set tasks from any unit of the system and monitor compliance
    • Delegate tasks to another performer
    • Discuss tasks and send notifications as emails and text messages
    • Split a task into a series of connected tasks with different in-charges and performers
    • Attach a related document to a task
    • Accept or reject fulfilment of a task depending on whether you are satisfied with the quality
    • View task fulfilment reports by performer, group, or status

    MINIMIZE REFUSALS

    The CRM system for the sales department can be set to make your managers enter the reason a customer refused the transaction at any stage. When you understand the reasons that occur regularly, you can then take measures against them and teach your managers how to handle those objections. All conversations initiated in the system are recorded. By listening to managers talk with the customers and by changing the conversation scripts accordingly, you can improve the request to transaction conversion rate.

    INCREASE YOUR SHARE OF SERVICING THE CUSTOMER

    Use AMBER for SWOT analysis. Enter data on your competitors by transaction, have your market analysts supply their strong and weak points, and add comments on why a customer preferred your competitor’s service.

    OPTIMIZE YOUR MARKETING BUDGET AND MAINTAIN THE NUMBER OF INCOMING REQUESTS

    Integration with all lead sources and marketing information management lets you have a clear picture of advancement towards your marketing goals, see the cost of customer acquisition for each tool, and understand the cost per transaction along with other vital indicators.